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Digital Ad Order Management With Data Analytics Solution [Case Study]

Advertising companies today hold a wealth of data. It includes booking requests, inventory & time-slot availability, and more. A possible lapse in assessing such large datasets would result in missing out of timely asset allocation. It would result in the organization missing out on potential sales opportunities and, ultimately subsequent revenue loss. In such a scenario, a custom business intelligence and analytics mechanism can help advertising firms to draw information from varied data sets for making profitable business decisions in real-time.

Learn how Rishabh Software helped a Europe-based outdoor advertising company with a BI-powered online advertising booking system to improve their ad inventory management in real-time and turn leads into sales.

Project Overview

Our customer was seeking the implementation of business intelligence abilities in their existing ad order management system. It would help them to overcome the issues of non-optimized asset allocation, delay in addressing the booking request, and unsold inventory.

Besides, they wanted us to:

  1. Integrate a data visualization tool to view and manage various elements of the booking system in real-time.
  2. Provide a data analytics system to examine and transform large datasets into useful insights to predict sales trends.
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5 Comments

  • July 02, 2015, at 11:34 Reply

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    July 02, 2015, at 11:34 Reply

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    July 02, 2015, at 11:34 Reply

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  • July 02, 2015, at 11:34 Reply

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  • July 02, 2015, at 11:34 Reply

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