OUR BRANDING & DESIGN

BRANDING & DESIGN

Brand identity is the combined message transmitted via the brand name, logo, style and visuals. Brand identity is constructed by the brand itself - with the goal of broadcasting a strong message to consumers. Just like your Adidas built the brand identity of your middle-school-star-athlete persona, your design is what will build the brand identity of your company. Your design assets are the tangible elements that will determine how your brand is perceived. In other words, nailing your design = nailing your brand identity = building a successful business that’s an accurate representation of who you are as a brand.
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Identity & Brand Design

Brand identity design is the comprehensive brand messaging that defines how customers perceive your brand in the market. There are three components of brand identity design — your brand’s culture and values, position in the market and brand visuals.

Businesses convey their brand identity design to customers using intangible and tangible elements like logos, company culture and messaging.

Your brand identity design should resonate with your target audience and differentiate you from your competitors.

What is brand? – The perceived emotional corporate image as a whole.

What is identity? – The visual aspects that form part of the overall brand.

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Marketing Collateral Design

Marketing collateral is sometimes considered the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective.

The brand of the company usually presents itself by way of its collateral to enhance its brand through a consistent message and other media, and must use a balance of information, promotional content, and entertainment.

Nowadays, the marketing collateral meaning is also used in digital marketing and its applicability has exponentially grown since the wide proliferation of blogs, social media and multimedia platforms (audio and video).

Why is marketing collateral so important?

They tell customers who you are, and what you do. Marketing collateral helps build your brand, and they assist salespeople in moving customers through the sales cycle.

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Video Production

Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. ...Production is the phase of video production which captures the video content (moving images / videography) and involves filming the subject(s) of the video.

The making of a video goes in various steps which are, finding an idea, writing a script, shooting, editing, effects or graphics and sound editing.

Video is the best way to make an impact on your audience, to tell stories, to make them care about an issue, to empathize with a person or cause, to make them aware of a product, or to show them something on how to do something, or even just to make them interested enough to learn about a subject in more depth.

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Product Packaging

Product Packaging is the wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean

Packaging refers to the process of designing the package such as containers, wrappers etc. It plays a very significant role in the marketing success or failure of many products especially for non-durable consumer products.

It not only provides protection to the product but also acts as a promotional tool. Sometimes, customers assess the quality of the product from its packaging. Packaging has played an important role in the success of many products like Colgate Toothpaste, Taj Mahal Tea, Lays Wafers etc. It has been described as silent salesman.

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